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Artificial Intelligence Company Trace Gets Investment From Intel Capital

As winter fast approaches, skiers and snowboarders are priming their equipment and getting ready to hit slopes across the United States, they’re bringing a sensor, companion app and artificial intelligence along for the ride. Trace, which provides these solutions, may be getting a boost thanks to a sizable investment by Intel Capital, it was announced […]

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L.A. Startup Trace Advances Action Sports Through Tracking Technology

Image of Trace, the action sports tracker. Tracking technologies take shape in various forms, be it handheld, wearable, rideable, or otherwise. These devices have now made it possible to try to quantify just about anything, anywhere, anytime. There’s a certain level of curiosity by some to find out about metrics that are not empirically evident […]

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