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Augmented Reality Cycling Glasses Maker Partners With Triathlete Legend

Everysight, developers of the Raptor augmented reality smart glasses specifically designed for cyclists and triathletes, has announced that it has signed its first brand ambassador partnership with Chris “Macca” McCormack. He is a winner of four triathlon world championships and more than 250 professional racing titles. The Raptor smart glasses are underpinned by patented technology […]

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Rakuten Partners With NBA, Brings League Pass To Japan

On the upper left hand corner of the Golden State Warriors’ new Nike jerseys, one will find a small red circle with a white “R” inside and “Rakuten” spelled out beneath. That logo represents the partnership between the Warriors and Rakuten, which will also have Viber be the team’s Official Messaging and Calling App partner. […]

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The Booming Esports Business: Team Valuations Easily Over $100 Million

This week’s guest on the SportTechie Podcast with Bram Weinstein is Bryce Blum, esports attorney/consultant, and all-around guru when it comes to the booming esports business. If you’re already in the business, you’ll learn more from Bryce here. If you’re not in the business yet, you’ll learn why you need to pay attention – $100 million valuations […]

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Pac-12 Sports Available On The ‘YouTube Of China’ With Alibaba Deal

In a quest to have its content delivered around the world, the Pac-12 is reaching across the Pacific Ocean to China. The conference has announced that Pac-12 Networks content will now be distributed across linear and digital channels by Alibaba through 2024. Perhaps the most interesting aspect of the extended partnership is the availability of […]

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Twitter’s New ‘Happening Now’ Feature Starts With Sports

Twitter is emphasizing its focus on the place to be for conversation with what’s going live with a new product feature that’s fittingly called Happening Now. At the top of your timeline, Happening Now provides a faster way to see what’s happening at the moment, and as the feature began to be rolled out Tuesday, […]

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