Turner Sports and Snapchat signed a multi-year deal last week right before the 2016 NCAA March Madness Tournament kicks off. The deal features Snapchat creating their Live Story for games and events that Turner Sports covers, and as they do with most of their contracts, the social media giant will split all advertising revenue with Turner Sports. Get […]
AUSTIN, TEXAS – Over the weekend Gatorade held an experiential tour of their “locker room of the future” at SXSW that gave viewers a glimpse of the new Gatorade smart cap bottle. The specs of the bottle were announced in January and some Gatorade athletes and the Gatorade Sports Science team were on hand this weekend […]
AUSTIN, TEXAS — On a warm Saturday evening at SXSW, Gatorade unveiled four partnerships with major technology companies. The new initiatives truly had technology deeply embedded in them and were focused on making personalized workouts and training easier for athletes of all levels to achieve. Get The Latest Sports Tech News In Your Inbox! The event was called […]
AUSTIN, TX – As has become increasingly apparent, the NBA is a digital-focused league. This has lead to strong international growth for the top global basketball league and sets them up for continued growth in the time of cord cutters and Snapchatters. Today at SXSW, NBA Commissioner Adam Silver shared his thoughts in a “Courtside” chat at […]
The Wasps RFC, an English professional rugby union club, has partnered with Fitbit to be the club’s official wearable technology partner. As Fitbit is trying to fix sinking stock value it makes sense for the company to work with professional athletes. If they can successfully reach fitness-minded consumers while also serving top athletes then they have a […]
