This past weekend, Mark Cuban took on the CEO of Intel Brian Krzanich in a charity game of popular eSport “League of Legends.” The two businessmen handpicked a team of four other players, who were all professionals, and Cuban’s team eventually won the match. The event was organized by the Electronic Sports League (ESL) in […]
The NBA’s Washington Wizards, WNBA’s Washington Mystics, and NHL’s Washington Capitals all became the first teams in their respective leagues to partner with STRIVR virtual reality technology back in August—and now we are seeing how they will use it. The teams have begun using STRIVR’s virtual reality technology to enhance training: they film practice sessions, upload the […]
The New Balance shoe company recently announced that it has teamed up with 3D Systems to develop a high performance running shoe with a 3D printed midsole. According to 3D Systems’ company blog post, the midsole is the portion of the shoe base that is located between the outsole (part that touches the ground) and […]
Social media is a powerful force. It can be utilized as a deadly weapon, mighty enough to take the world’s most famous athletes from eminence and adulation and banish them to a life of scorn and irrelevance with just the click of a button. All it took was one photo of Olympic hero, Michael Phelps, […]
Brands have been marketing their products and services with professional athletes for years. Having an athlete endorse a product adds credibility, exposure, and shows alignment with the brand’s corporate beliefs and values. Typically, brands would find an athlete spokesperson or brand ambassador and have her or him wear its logo, use its products, and talk […]
