For all you Snapchat users out there, the NFL has announced their first sponsorship on the app with Skittles candy. The Skittles ad ran successfully during the Live Story last Thursday during the Seattle Seahawks vs. San Francisco 49ers game. Which of course makes sense due to Marshawn Lynch’s sponsorship with the candy. The 10-second ads were […]
The Sacramento Kings franchise, already known for its continued involvement in technology, has recently made its latest tech-focused announcement to the NBA world. On the eve of their opening night game against the Los Angeles Clippers tonight, they announced an investment in VOKE, a leading virtual reality innovator. VOKE will be introduced immediately to the Kings operations, with […]
Due to the many concussion-related issues the National Football League has been facing in recent years they are taking steps to help research and advance the science of concussions. In September of 2013, the NFL donated $30 million to the Foundation for National Institutes of Health to advance medical research on brain injuries. It was the […]
Sportradar, a leading provider of sports data technology and global services has announced a secured new funding round and strategic partnership led by Revolution Growth. Joining the newly formed advisory board will be Ted Leonsis, co-founder of Revolution Growth, and owner of the Washington Wizards (NBA), Capitals (NHL) and Mystics (WNBA) along with his partner Evan Morgan. Dallas […]
When playing any sport, physical ability is what most look to when defining an athlete and their potential. But what many don’t know is that an athlete’s mental capacity is the difference-maker, whether it be vouching for a spot on a team, or winning a match in the dying stages. British rugby union club, Northampton […]
