The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Usually when brands align […]
The 2015 NBA Finals had over 98 million video views. There are 33 NBA players with more than one million fans on Facebook, led by LeBron James with 33 million fans; these are staggering numbers that the NBA could not ignore. Since working with Facebook in 2007, the NBA has been able to target more […]
Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it. Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]
At SportTechie we like to let some of our readers that are sports industry professionals share their sports tech stories, projects or ideas. This is a guest article from Lindsay Simpson, Director of Digital with DC United, that covers their upcoming Swipe-Right-Night initiative with Tinder. If you’re an industry leader and interested in sharing a sports […]
Earlier this week, Athlete Content and Entertainment (ACE Media) was launched as a new way for athletes to broadcast themselves as traditional media would not. The organisation will provide the public with branded written and video pieces produced by NFL athletes. “Like all athletes, NFL players are an extraordinary group of people with an incredible […]
