The 2013 Final Four begins on Saturday, but the four schools participating are already active on social media.
The Final Four is not just a showcase of the best college basketball players in the country. It is also a one-week golden opportunity for the participating schools to showcase their athletic department and university to the entire sports world watching. SportTechie’s Ben Glidden takes a look at how each school is taking advantage of the extra attention this week and breaking down their social media strategy.
If your Simple Bracket or printed out bracket hasn’t been busted by now, then you’re simply from another planet.
There are still some bets to be made off this Final Four Weekend. But, by and large, college basketball season is over and baseball enters into sports fans’ minds. Last night, the Houston Astros defeated the Texas Rangers with a final score of 8-2 in MLB’s Opening Night. The Astros debut in the American League isn’t the only new highlight this baseball season, though.
The San Francisco Giants swept the Detroit Tigers in the World Series a little over a fortnight ago. They also managed to be the buzz in the social media-sphere with more than 1.2 million comments in the last game.
And while the Giants became the story of Major League Baseball’s postseason, the Baltimore Orioles’ run in October should be examined further, too.
Tout was put on the map with a simple video from Shaquille O’Neal announcing to the world that he was retiring from the game of basketball. Now it has become a social media tool used by many sports personalities like College game day’s Chris Fowler, Fox Sport’s Erin Andrews, sport’s analyst Michael Strahan, and NFL Insider Adam Schefter. Tout is quickly becoming the go-to tool for quick interactive news. In a recent article on Forbes.com, O’Neal, praised Tout, and said he believes social media is going to lead the rest of the media in breaking news.
If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
