NASCAR fans will be able to keep up with their favorite drivers this playoff season by watching a livestream of the race broadcast from inside the car. The “ride along” video, which will be hosted on Twitter, is meant to be a part of a second-screen experience that will complement NASCAR’s overall race coverage. Fans […]
CBS isn’t too worried about competition from digital media companies such as Amazon, Facebook, Google and Twitter when it comes to vying for future sports rights, even as sports streaming continues to grow in popularity and rights continue to pour into Silicon Valley. On a call with analysts following the company’s second-quarter earnings report late […]
NEW YORK — By measures cited by the NFL, viewership of the 2016 season could be seen as being better than ever. The NFL on Wednesday released an information guide noting that the 2016 regular season reached 204 million unique viewers, representing 77 percent of all television homes and 68 percent of potential viewers in […]
As another weak quarterly earnings report sends Twitter’s stock plunging, the company is attempting to assuage investor fears by playing up its 24/7 sports coverage as a last-ditch effort to grow its user base following the loss of Thursday Night Football to Amazon. Twitter reported 328 million monthly active users for the second quarter, flat […]
P.J. Fleck doesn’t care about you if you’re 50 or older. OK, that’s not true, but he cares much more about the 17-22-year-olds who might make his University of Minnesota football program successful. So how do you connect with that age range? It’s simple, and almost anybody could tell you the answer — social media. […]
