If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
When American Andy Roddick lost to Argentina’s Juan Martin del Potro at the US Open yesterday, his defeat ended his career as a tennis player but did not diminish the public’s fascination with him. The match sent the Twittersphere into a frenzy–and analysis of the results reveals some surprising truths about social media. According to IBM’s […]
By Taylor Bloom – Email Taylor is a native southern Californian sports enthusiast who will be graduating from UCLA in June with a degree in Communications. Growing up in San Diego, he has spent his life rooting against Los Angeles Sports teams. During his free time Taylor is found playing chess and ping-pong and rooting for the Lakers’ opponent. What are the first images that are conjured up in the mind of a sports fan when Michigan football is brought up? For many, it is all of the classic matchups with Ohio State that helped build one of the fiercest rivalries in college sports. For others, it is Desmond Howard returning a punt for a touchdown and “Striking the Pose” during...
By Simon Ogus – Email | Twitter | Articles
April is always the time of eternal optimism for baseball fans. Every team is within contention and even the longest of long shots have hopes that this year will be “The Year”.
Safe to say, history suggests that maintaining fan interest is going to be a challenge for Canada’s only baseball team.
By Simon Ogus – Email | Twitter | Articles Last week, we explored how actively Major League Baseball teams use Twitter. With the NHL playoff s starting up this week, its a great ime to see how the two sports compare. The findings are a bit surprising, to say the least, considering how much more media attention is given to the MLB compared to the NHL. While there is no current NHL team with as many Twitter followers as the Phillies or Yankees, overall the league does a much better job promoting their Twitter accounts than MLB. The NHL had eleven teams with over 100k followers, while MLB had only nine. The most striking difference between the two leagues is the...
