Tomorrow night, LeBron James and the Miami Heat will take on Tim Duncan and the San Antonio Spurs in Game 1 of the 2013 NBA Finals. James’ story continues to evolve—just like his ads, too—and unfold right before one’s very eyes. The NBA’s brightest star on the NBA’s biggest stage won’t be short of excitement. […]
I can’t imagine how Jason Collins felt for all these years, keeping his sexuality a closely guarded secret. As a straight white male from an affluent community, on an almost daily basis, I take for granted the amount of freedom I have to be myself in total comfort and complete safety. It is clear the […]
As we enter the Final Four this weekend, there are a lot of familiar faces headed to New Orleans to compete for the 2012 NCAA Championship. In fact, all of the programs (Ohio State, Kansas, Kentucky, and Louisville) have all been to the Final Four at least nine times. While all the programs have prowess on the court, Kentucky, which also happens to be the title favorite, has done an exceptional job of promoting their basketball players through social media.
How well do you know your fans? The answer to that question is what will determine profitability and success for sports franchises in the very near future. The last decade brought a tsunami wave of new technology into the home: HDTV, hi-speed internet, DirecTV, LCD flat screens, you name it. That all of a sudden made watching from home a solid alternative to actually going to a game for most fans. Teams responded by investing hundreds of thousands of dollars in infrastructure. We saw the most beautiful stadiums in the world built, larger than life LCD screens and increased Wi-Fi connectivity. Basically, teams did these things because they “thought” fans would want it. That’s where things are beginning to change....
The National Aeronautics and Space Administration (NASA) announced today its intent to solicit interest from companies interested in obtaining license rights to commercialize, manufacture and market an innovative technology for improving athlete performance. Zeroing Out Negative Effects, or ZONE, is an innovative method for improving athletes’ responses to stress, anxiety and loss of concentration during competition. In […]
