YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches. The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
NBA Golden State Warriors sharpshooter Steph Curry is relaunching his YouTube channel after a four-year hiatus with a new web series called 5 Minutes From Home. In a trailer video posted to his account on Wednesday, Curry said the short-form show, which begins May 1, will include interviews with a revolving set of surprise guests, […]
Kevin Durant and the Thirty Five Media company he owns is partnering with YouTube to help athletes launch their own YouTube channels and create sports programming. Durant has found success on his YouTube channel that launched in April, racking up more than 21 million views and 587,000 subscribers while live streaming his time in the Bay […]
Many sports fans flock to SportsCenter or their local sports channels to catch the most recent highlights of some of the world’s greatest athletes. But what about the highlights of some of the world’s greatest up-and-comers? In 2015, Overtime was launched in order to allow high school athletes, particularly basketball players, to show what they can do […]
