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Volvo Ocean Race: The Impossible Media Mission Overseas

In the midst of departing Auckland, New Zealand for the fifth leg of the Volvo Ocean Race, the anticipation builds towards the most famous–or infamous–part of this nine-month adventure… The sailors of the most technologically advanced around the world odyssey are about to embark on a quest that will take them through the Southern Ocean, […]

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Streets Provide More Goals Than Academies in Soccer

Lionel Messi, Cesc Fabregas and Andres Iniesta are just a few names on a long list of talented players who graduated from FC Barcelona’s youth academy. The program, nicknamed La Masia after the farmhouse that housed the academy’s players, now offers more recent graduates the amenities of a new €88 million housing project. Complete with […]

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Electrozyme Sensors Provide Personalized Wellness Profile Just For You

Imagine you have a non-fat latte in the morning, a chicken salad and diet soda for lunch, and later decide to go for a run to burn off those sweet potato fries you stole from your friend.   Although you don’t feel thirsty when you begin your run, your body is already relatively dehydrated.  Even when we engage in zero activity it is important to stay hydrated and in times of vigorous or even mild exercise, replacing lost fluids is crucial for performance and recovery.

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MVPIndex Connects Businesses With Athletes Via Social Media Statistics

Professional athletes dominate advertising space. It’s difficult to make it through a two-minute commercial break without seeing LeBron James sporting Beats or Peyton Manning singing about chicken parm. But how do companies know what athletes to sign to these advertising deals? Founded in 2014, MVPIndex is a consulting firm designed to help make businesses make […]

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