AT&T-owned Warner Media announced plans to build a content innovation lab that will be located in New York City. The lab will be used by WarnerMedia to collaborate with corporate...
The EuroLeague Players Association has greenlighted its athletes to wear sensor-laden smart shirts during live games. The data will be used exclusively on the HEED social platform to engage fans....
Overwatch League franchise Philadelphia Fusion has signed a sponsorship deal with telecommunications equipment provider ARRIS. The company’s logo will appear on the front-left shoulder of Fusion players’ jerseys during the...
Portable tracking technology company Rapsodo has released 2.0 versions of its pitching and hitting systems and enhanced its cloud analytics. The pitching tracker received the most significant update. Previous versions...
In today’s social media-driven world, leagues, teams, and even athletes themselves have become content producers. The Boston Celtics have positioned themselves as one of the most forward-thinking organizations in this...