Pricks. Bloody pricks. Ain’t no one got time for them. And paying up to $90 for a bloody, prick-filled lactate test is just adding insult to injury (well, barely noticeable flesh wound). With full production and shipping still two months away, the demand for BSX Athletics’ lactate threshold wearable continues to increase. On a recent stop in […]
Each season NFL teams are trying to get seen or heard in the noisy social world on many different social media platforms. And with the virality of photo content, Instagram is one of the biggest digital marketing focuses for teams. Brands have often taken the route of using Instagram to show behind-the-scenes images to populate […]
The National Basketball Association announced an expansion in the partnerships with Turner Broadcasting System, Inc. and The Walt Disney Company with a new, nine-year agreement. Under the new agreement, ESPN, ABC, and TNT will televise NBA games starting with 2016-2017 season through the 2024-2025 season. “The Walt Disney Company and Turner Broadcasting share responsibility for […]
By next season, Bud Selig, the second longest serving commissioner in Major League Baseball history, will be replaced by the MLB’s Chief Operating Officer, Rob Manfred. “Who?” That’s a fair question to ask of anyone behind the scenes in the commissioner’s office. Manfred assumed the office of COO in 2013 and was Selig’s hand picked […]
The most highly anticipated device coming out in the next year is clearly the Apple Watch. One of the greatest criticisms and tests of its success will be whether or not people are actually interested in going back to wearing a wristwatch. With the adoption of the mobile device in today’s society, to which a […]
