There may be no industry impacted more by wearable tech than the fitness industry. Wearable devices are the hot new item in the tech world right now and sports and fitness experts are using them to take an analytical approach to training, game-day performance, recovery and injury prevention. The latest wearable athlete sensor to […]
Oklahoma State might have one of the most exciting offenses in college football and one of the best players in all of college basketball, but the school is making news off the court as they move forward with their digital media strategy and the engagement of their expansive fan base. As the Cowboys travel to Kansas City this week for the Phillips 66 Big 12 Men’s Basketball Tournament, much of the focus will be on Oklahoma State’s quest for a tournament championship. After all, they just beat top-seeded Kansas last week. But off the court, Oklahoma State Athletics has a new focus: digital strategy and fan engagement. They’ve recently selected Kansas City-based Sporting Innovations to help define the strategic...
Over a one-week period, the video-gaming industry completely changed. Last fall, Sony released the brand new PlayStation 4. One week later, Sony’s biggest competitor in this industry released its new product, as Microsoft introduced the Xbox One. To an ordinary person, the release of these two new products might not be a big deal. But […]
LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
As consumers, we are in an odd time period where cable TV is in a state of flux. Cable bills seem to continuously rise, in large part due to major sports networks charging more for their services. This movement is forcing consumers to consider alternatives. An increasing trend seems to show that customers are signing […]
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