Today, speed can be more than just natural talent. Improving speed and running ability requires careful analysis of technique, and the Sensoria Fitness Sock is designed to do just that. This newly developed “smart sock” by Heapsylon involves a sensor-filled sock, an attachable anklet, and a smart phone app to coach users on their running […]
(Snapchat) Although the rules vary by Division and sport, recruiting new players through social media is now the accepted and likely the preferred norm. Coaches are allowed to privately message students through Facebook and/or Twitter accounts, and have become increasingly reliant on Instagram and YouTube to highlight campus perks. Since many of the up-and-coming high school athletes have been raised in a social media bubble, it is a wise move on the part of coaches and recruiters alike to reach out to athletes through their preferred communication platform. Additionally, contact through a Twitter or Facebook message has the potential to feel more personal than a generic “we want you” mailer. Forging this connection is smart, and it just makes...
Wearable technology was a major theme at this year’s Consumer Electronics Show in Las Vegas, as companies were putting their latest products and innovations on display. Recently, the product category of smart watches and other wearable tech gadgets has become increasingly popular, especially among fitness enthusiasts. While CES may have featured some future products to […]
David Stern has retired as the commissioner of the NBA after 30 years in office. Since taking the position in 1984 Stern has helped to drastically expand the league’s presence and marketability to a global scale. These expansions include, but are limited to, the creation of the WNBA in 1997, the NBA Development League, the […]
The month of February kicked off with the NFL Superbowl. Shortly after, the spotlight quickly turned to the Sochi Winter Olympics. With the All-Star weekend coming up, you can be sure that the NBA has a few tricks up their sleeve. The NBA has always been pushing to develop their league and product through technology […]
