As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend.
“The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.
Philadelphia Eagles Running Back LeSean McCoy recently had a very public argument with his ex-girlfriend on Twitter.
The stereotype of the “dumb jock” is one that may very well be as old as modern sport itself.
Twitter isn’t doing much to improve upon it.
For the past few weeks the country has been enamored with a collegiate football star’s online relationship, which began over Twitter, and turned out to be a fallacy. Most people reading the details of the bizarre story question, “How could he not know?” as one red flag after another came to fruition.
Do you work in the sports industry or a for sports startup and have an interest in technology? Listen up. The good folks at SeatGeek have organized a conference just for you. …the On Deck Conference to provide a forum for sports industry executives, entrepreneurs, sports tech startups and fans alike to discuss the key […]
The NBA’s perpetual pursuit to be deemed the professional sports league leader in innovation crosses many sectors. From their official app to their state-of-the-art arenas, these ventures engulf the technological spectrum. Every facet in-between, however, presents business opportunities for exposure, especially due to its popularity and relevance within the digital age. Three primary distribution platforms […]
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
![[VIDEO] Preview of On Deck Sports & Technology Conference](http://www.sporttechie.com/wp-content/uploads/2013/01/ondeck-300x151.png)
