Formula 1 made just $10 million in digital revenue last year. The tiny output, just 0.6 percent of its total annual revenue, comes despite several initiatives by the league’s ownership, Liberty...
Japanese tech conglomerate SoftBank is backing HEED, a platform powered by artificial intelligence that’s meant to better connect fans to the emotional and physical realities of sports. The tech giant...
Major League Triathlon has announced a partnership with Bitcoin.com that will pay top finishers of the 2018 MLT Championship event in Charlotte prize money via Bitcoin Cash. The race will...
First, the U.S. Golf Association and Cisco will enhance the fan experience through an app. But then, over the next few years, the USGA plans to leverage its newly-minted partnership...
Major League Baseball has witnessed an unprecedented parade of relievers jogging in from the bullpen to the mound this season. The basic lexicon of the sport has changed, too. No...