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The Last Twitter Super Bowl?

It may seem hard to believe, but there was a time when people watched the Super Bowl and couldn’t share their thoughts about the game, the commercials or the halftime show instantaneously on Twitter. The speed at which the Twitter platform has been adopted and embraced by fans, and brands, has been remarkable. Part of […]

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Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

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