Want an easy way to follow your local soccer team? If you’re a fan of the Orange County Soccer Club, there’s an app for that. Launched last weekend, the MyOCSC app allows supporters to buy tickets and team merchandise, and to view the game schedule and player bios. Fans can also earn loyalty points for […]
ESPN is doubling down on digital. Its very presence at Wednesday’s NewFronts pitchfest for online video publishers in New York City was news in itself. In making its first appearance at the event, organized by the Interactive Advertising Bureau to connect content creators with advertisers, ESPN touted an average daily audience of 28 million users through its […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
The most important question to answer during the NBA Playoffs might not be whether the Raptors can live up to their regular season promise, or whether the Warriors can win their third championship in four seasons. No, the most important question might just be this: What is Steph Curry’s nickname? Curry returned to action from […]
Twitter wants to be taken seriously as a major player in sports. The social media site announced new content collaborations on Monday with a number of leagues and sports media companies, headlined by ESPN through an elaborate content and revenue-sharing partnership with The Walt Disney Company. Twitter and Disney said they plan to work closely […]
