With the Olympics starting this week, social media platforms everywhere are preparing for the global event. One of the leaders in generating the social content around the Games will be Twitter, who is adding a few extra features including a new “Olympics” section in their Moments tab and hundreds of emojis to add into tweets. […]
Nike has a plethora of apps on today’s mobile market, all aiming to bring customers what they want out of the Nike brand. Although these apps as a whole encompass many pockets of the global sporting ecosystem, one Nike app that just launched is becoming the centerpiece to all of Nike’s esteemed content and products. The Nike+ […]
Capturing the youth demographic is key in the technological space of mobile applications. Everyone wants the newest iPhone, the best laptop, or the most exciting game. Professional sport leagues understand that today’s youth are the future of branding and Premier League club, Arsenal, is getting on board. Yesterday, Arsenal announced its youth-first app launching on iOS and Android in […]
In March, Sky Sports became one of the biggest names in sports broadcasting to put some serious money behind virtual reality, launching an in-house virtual reality production unit. Now the fruits of this venture are starting to show, as Sky, the largest sports television broadcaster in the UK and Ireland, is set to release a […]
SportsEngine, a sports life management tool, has been making moves the past few weeks. As of July 13th, the company joined the NBC Sports Group team (which caused the name change from Sport Ngin). Next is the acquisition of TeamUnity, a company that focuses on the sport of swimming and helps manage teams and assist […]
