Nielsen-owned SuperData, a market research company for digital games, has launched a new platform that measures online gaming viewership and streaming return on investment to determine sponsorship valuation for brands...
Though there’s ground to cover before esports can become an Olympic sport, that doesn’t mean industry leaders aren’t trying. This past week, prior to the start of the Winter Games, Intel hosted the Intel Extreme Masters (IEM) PyeongChang tournament. Designed in conjunction with the International Olympic Committee (IOC), 18 players competed for a $150,000 prize […]
For a while now the Dallas Cowboys have had a reported interest in esports. The team had partnered with Epsilon, a marketing ad agency, to determine potential advantages of buying an esports franchise. Now, team owner Jerry Jones has done so. Jones, along with real estate mogul John Goff, have purchased competitive gaming organization compLexity Gaming. […]
Representatives of the Olympic Movement met last week in Lausanne, Switzerland at the Olympic Summit to discuss the future. Among areas of discussion was the development of esports and where it might fit into the Olympic picture. There were four main takeaways from the summit, the first being recognition of the strength of esports within […]
Paris will soon be formally announced as host to the 2024 Olympics. Plenty of uncertainties come with hosting the Games and a large one facing the Paris delegation will be the possible inclusion of esports. While open to welcoming esports competition, International Olympic Committee (IOC) President Thomas Bach recently expressed concern over the type of […]
