The NFC East was one of the more unpredictable divisions this year. The Giants got off to an unexpected winless start in the first portion of their season and Robert Griffin III suffered a severe sophomore slump that was not helped at all by having to return from a major knee surgery. The Cowboys did what they normally do: play mediocre football with some signs of life but ultimately falling short of the playoffs. The surprise of the division was the Eagles lead by first year head coach Chip Kelly. It is safe to say this division did not play out as predicted by most. It was an overall disappointing year for the NFC East which makes studying all four of the digital...
Cal’s athletics department announced the sale of field naming rights to mobile gaming company Kabam. Kabam is working on a new logo that will be unveiled next spring. (Lance Knobel) Since the beginning of organized sports in the modern era, sponsorship’s have played a prominent role in defining how we see athletics. Whether it is a promotional commercial, a professional soccer jersey, or a stock car at the Daytona 500, we are exposed to an unfathomable number of company advertisements and logos on a daily basis. Sports sponsorship’s have dramatically increased after a tremendous boom in the sports industry during the 1970’s, and with the quantity of sponsorship’s continuing to rise, it appears there is no turning back. In fact,...
Nike
As we head in to week 6 of the NFL season, we’ve already seen some big changes in NFL technology. Debuting Week 1 on NBC’s Sunday Night Football, the 360 degree FreeD telecast provides fans an unprecedented look into recent plays.
The system uses 24 high-speed cameras to capture red-zone action from literally every angle, then stitches footage into one comprehensive view. This allows controllers to spin side-to-side around the entire play and maintain the best possible viewing angle at any given time. Aside from wowing fans with Matrix-esque footage, the long-term applications and impacts of this technology remain to be seen.
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
(Ronald Martinez/Getty Images North America) Our 2013 NFL Tech Series provides a full series of insight tech reviews covering all 32 NFL teams, giving fans a daily hit of gridiron progress to excite right up until kickoff of Week 1. Each feature includes the latest tech advances implemented by the organization in the effort to advance the team’s success, in a wide variety of venues. Stadium experience, fan engagement, mobile technologies, player performance and health, statistical data gathering and analysis: any and all aspects of the organization’s procedures in the effort to find success in the NFL is on the table. We’re uncovering those efforts, investigating those innovations and pondering the benefits provided for the team, players and fans alike…...
