Nike took the old idiom “walk a mile in the other person’s shoes” to a completely literal level for the their latest advertisement for the new Hypervenom Phantom II soccer cleats. Preferably using Google Cardboard, but also just your smartphone, Nike has created a virtual reality advertisement starring Brazilian forward Neymar Jr. Merely open up […]
Yesterday Texas Golf Digest and MVP Index announced a collaboration between for the second time in order to activate a social media hub for golf fans in time for the US Open. The platform, Social Insider: The 115th US Open Championship launched today and will last through Sunday. The Social Insider will rank all participants involved in the […]
According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
Indiana University Athletics will become a national leader in 3D broadcast and technology with its first of its kind video, broadcasting and technology center for its students. All thanks to a donation of $5 million from 1981 alumni, Mark Cuban, owner of the Dallas Mavericks, and several other businesses. The Mark Cuban Center for Sports […]
Two months ago, the NFL announced that it would be selling the broadcasting rights of next season’s Jacksonville Jaguars and Buffalo Bills game to a digital distribution company. Last week, the league made their decision on which company to select for this International Series game at Wembley Stadium in London. The NFL settled on Yahoo! […]
