With the NBA Playoffs continuing and the Finals right around the corner, the remaining four teams have all shared the spotlight with their digital engagement strategies up to this point in the playoffs. In some cases the spotlight was clever and creative, but in other times, their strategies raised concerns as controversy arose and brought […]
The Chicago Fire harnessed the force on May the Fourth this year with a Star Wars inspired Vine. The six second clip was looped just short of a million times and reached over 300,000 people. The video was part of a continued effort to engage fans on social media and make them feel they are […]
On Wednesday, Major League Baseball launched the 2015 Esurance MLB All-Star Game Ballot, opening up fan voting for the starting positions at the 86th All-Star Game on July 14. But it won’t be business as usual with paper ballots at ballparks this year. For the first time ever, ballots will be cast online only. Welcome […]
It’s time! Today the NFL Draft returns to Chicago for the first time in five decades. To approach this Draft from a social reach standpoint, MVPindex has compared the top 10 projected athletes in the NFL Draft to their list of the 10 draftees with the best digital brand value. Among other things of note, there […]
“We just made a limited number of Game 2 tickets available for $45. Get them exclusively on Twitter” This is what the Atlanta Hawks tweeted Monday afternoon, a day after their Game 1 victory over the Brooklyn Nets. In their tweet, there is a link that allows their Twitter followers to select and use a […]
