Sports and Tech Meetup (Bay Area) presented an all-star panel on November 27 discussing: “The Evolution of Sports Media.” The panel of entrepreneurs, executives, investors, and journalists discussed how technology and the natural disruption of markets are fundamentally changing how sports are presented and covered.
Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.
The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
