Yesterday, Under Armour officially announced the launch of the brand’s first dedicated mobile app for shopping deemed, UA Shop. The app plans on raising consumer “spending” experience across the Under Armour Connected Fitness platform. For athletes, personalization is key. What they wear is half the battle when preparing to train because as the saying goes, “Look good, […]
Netpulse, a fitness app and software company, has just raised $13 million to create a new fitness feature and continue its global expansion. This funding comes after Netpulse raised similar funding every two years for the past four years. The most recent round of funding was headed by August Capital, with other money coming from Javelin […]
Active wear is being combined with technology via a new partnership in the workout market. Sportswear company, Nakeid and electronics company, Xiaomi are joining forces with a fitness package. Nakeid is a new London-based sportswear brand for women that allows customers to design their own personal cycling, running or triathlon suit. Customers can choose their […]
Jabra, known for developing corded and wireless headsets, has headphones that can track your heart rate while you workout. The Sport Pulse Wireless headphone allows users to track their heart rate, have voice coaching while working out and workout tracking ability on a training app that connects to the headphones. The Jabra site also states that […]
Imagine a world where you’re at the gym walking by a piece of equipment. As you walk by, an alert pops up on your phone telling you to use that equipment and exactly what to do on it, all based on your personal fitness goals. Now stop imagining and realize that this is all a […]
