The app Bvddy, which has been compared to a Tinder for sports and fitness fans, has just collected $1.5 million in Series A capital. Bvddy gives users the ability to connect people through sports and working out. Users can also communicate, schedule game times and locations to play along with creating teams or leagues in their area […]
Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
Human genetics can play a major role in determining an athlete’s potential. We know how much hard work athlete’s put in to become successful, but how much of their talent comes purely from the natural abilities they are born with? Athletigen Technologies, an athlete genomics company, started their Athletigen Performance Platform earlier this year in an effort […]
Orangetheory Fitness has become the Official Fitness Center Sponsor of the New York Yankees. The fitness company already has many elite clientele that include professional athletes and celebrities, that work with them to achieve their desired fitness results. Scott Breault, Director of Marketing at Orangetheory, is excited about the partnership, “Of our current 300,000+ member […]
Fitness app and athlete network Strava just launched a new campaign called “Strive,” which focuses on their definition of an athlete. As a means to expand their user base and get more people excited about physical activity, the Strive campaign has defined an athlete as “anyone brave enough to lace up their shoes and break a […]
