AUSTIN, TEXAS — On a warm Saturday evening at SXSW, Gatorade unveiled four partnerships with major technology companies. The new initiatives truly had technology deeply embedded in them and were focused on making personalized workouts and training easier for athletes of all levels to achieve. Get The Latest Sports Tech News In Your Inbox! The event was called […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
The Wasps RFC, an English professional rugby union club, has partnered with Fitbit to be the club’s official wearable technology partner. As Fitbit is trying to fix sinking stock value it makes sense for the company to work with professional athletes. If they can successfully reach fitness-minded consumers while also serving top athletes then they have a […]
Any workout program isn’t easy. It involves time, dedication, consistency, having a balanced routine, and setting goals, and like it or not, in the end it will take its toll on the body. It doesn’t matter if you are a high performance athlete looking for your next gold medal at the Olympics or your Sunday […]
Under Armour has announced that they are now launching a limited number of 3D printed training shoes for the everyday athlete. “Part of this is to be the first mover,” Chris Lindgren, Under Armor vice president of outdoor and training footwear, tells SI.com. “A lot of competitors talk about it, but we like to get it […]
