Earlier this month we covered the $1.55 million seed funding that Athletigen Technologies Inc. received to continue to build its sports-based DNA testing and analysis program. Athletigen has now officially partnered with Altis to help provide genetic information and feedback for the Olympic level Track & Field training center in Phoenix, Arizona. The future of sports […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Company: BioMetrix LLC CEO: Ivonna Dumanyan Headquarters: Durham, North Carolina Elevator pitch? BioMetrix is uniquely […]
Nadi, a wearable technology company, is changing the practice of yoga with smart exercise tights that correct a wearer’s alignment. With haptic feedback in the form of subtle vibrations, yogis will be able correct their form without the need for an instructor. Cofounders of Wearable Experiments, Billie Whitehouse and Ben Moir, collaborated together to create […]
Meb Keflezighi started running in 7th grade, motivated by getting an A in his P.E. class and a t-shirt. He ran a 5:20 mile then. Now, he’s an Olympic Silver Medalist and the winner of the 2009 New York City Marathon and 2014 Boston Marathon. And he’s the only marathoner to who has an Olympic […]
Do athletes truly understand their hydration as well as they should? Probably not. Gatorade thinks there’s room for improvement. After consulting with Smart Design and the Gatorade Sport Science Institute on innovation and blueprints, Gatorade launched the first smart cap, to monitor an athlete’s hydration. From sodium and electrolyte deficiency to sweat production, Gatorade’s turbine censored smart […]
