Wearable technology company Xenoma is working toward revolutionizing wearable electronic clothing with the release of e-skin, a smart shirt that can track motions and gestures in sports and fitness, helping athletes improve their form. For example, in golf, the shirt can analyze the swing, form and stance before providing the athlete feedback such as if […]
The PGA TOUR announced Thursday that Twitter was chosen as the property’s exclusive global platform, distributing more than 70 hours of free live event and competition coverage during the rest of the 2016-17 season. Both Twitter and Facebook tested with the PGA TOUR last summer as the two companies streamed more than 14 hours of PGA TOUR […]
Virtual Green announced Monday it had partnered with Golf Channel to bring its indoor golf technology into studio shows beginning this month. Golf Channel’s on-air talent and instructors will use Virtual Green’s adjustable, automated putting surfaces as part of the network’s programming. The new putting green in Golf Channel’s main studio can create multiple breaks on […]
The European Tour is giving its fans an all-access virtual pass to the links. Beginning with the BMW PGA Championship at Wentworth Club last May, people on-site could participate in a new digital experience through a combination of virtual reality and augmented graphics. With the assistance of creative agency Brandwidth, the Tour provided fans an opportunity […]
Hamburg, Germany-based company Viewlicity GmbH is forever altering how golfers visualize putting and improve their stroke on the practice greens. Through its Outdoor PuttView system, which is still currently being piloted, players will be able to wear augmented reality glasses on the golf course in order to see their ideal putting line. When it is formally […]
