For most basketball fans, going to an NBA game or watching it on TV is no longer just enough. Fans want to know what’s going on behind the scenes. They want the VIP, all-access experience. For a while now, teams have been doing different things to give fans this access, but the Sacramento Kings might […]
The NBA is getting in on the action when it comes to real-time fantasy competition, launching the mobile fantasy NBA InPlay on Thursday so fans can compete during nationally-televised games in time for Christmas. Looking to get fans to watch live games for longer periods of time, NBA Digital partnered with FanDuel to develop this second-screen […]
No NBA team deals with more media coverage than the Golden State Warriors, so center JaVale McGee decided to turn the tables on Bay Area reporters Saturday night. McGee took to the podium after a 103-90 win over the New York Knicks sporting a #JugLife sweatshirt and black Snapchat spectacles. “I’m recording you right now,” McGee […]
The Golden State Warriors’ Kevin Durant teamed up with TikGames to launch his very own emoji app, it was announced this week. DurantEmoji, as the suite of images is being called, is free to download for a limited time only. Now, Warriors fans can celebrate some of Durant’s biggest moments on the hardwood in picture form with […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Dewayne Hankins Company: Portland Trail Blazers Position: Chief Marketing Officer Dewayne Hankins is the Chief Marketing Officer for the Portland Trail […]
