When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
The NBA and National Basketball Players Association announced Wednesday they had reached a tentative agreement on a new collective bargaining agreement pending ratification, and reportedly, the new deal will make progress in addressing wearable technology. The two sides agreed to form an advisory committee on how the league will use wearable technology and the data […]
NextVR’s broadcast coverage of a recent Cleveland Cavaliers and Milwaukee Bucks game live in virtual reality made quite an impression on the Golden State Warriors. “Yo, this is changing the game right here,” Kevin Durant remarked as he watched highlights from the Nov. 29 game. The Golden State Warriors small forward had a NextVR-branded […]
NEW YORK — NBA commissioner Adam Silver on Tuesday laid out his vision for a possible future viewing option for fans of the league. This NBA season has seen the introduction of NBA Mobile View, enabling NBA LEAGUE PASS viewers on their mobile phones and tablets to have the option of watching games with a […]
The Indiana Pacers announced a partnership on Tuesday with PhysiMax Technologies, which has visual and machine learning technology to give sports staffers analytics to monitor the health of athletes. This partnership will allow the Pacers to use PhysiMax’s real-time technology to easily assess player injury risk and then build a tailor-made training program to strengthen […]
