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Cord-Cutters Unite: 82 Percent Of Sports Fans Willing To Ditch Pay TV

While leagues and broadcasters doubled down on digital streaming this year, the vast majority of sports fans continued to pay for cable television. But their loyalty to cable may be waning as fans discover alternative ways to watch live sporting events. In a poll of consumer viewing habits taken this October by PwC, 81 percent of […]

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Stephen Curry Under Armour Shoes Flown To Bay Area Fans Via Drone

Stephen Curry’s new basketball shoe, the Curry 4 “More Dubs” colorway that’s especially for Golden State Warriors fans, dropped for sale on Saturday. Before the shoes hit mass market, though, Curry fans across the Bay Area had a chance to grab an autographed pair as they fell from the sky. The Curry 4 #DroneDrop brought […]

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Twitch Begins Streaming Traditional Sports Through NFL, NBA

Twitch, the Amazon-owned social video service that’s popular among esports fans, is diving headfirst into the world of traditional sports with two major announcements this month that involve the NFL and NBA. On Dec. 7, the service began hosting Thursday Night Football games through twitch.tv/primevideo when the New Orleans Saints played the Atlanta Falcons. Then […]

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