NEW YORK — It edged onto the North American scene a few years ago with a wealth of data technologies and a history in sports betting. Since then, Sportradar has doubled down on the U.S., growing the country into its largest geographic market, while expanding its tentacles to the major leagues. In its most comprehensive […]
Golden State Warriors superstar Kevin Durant is making waves in one of the world’s biggest technology hubs, and as the NBA Finals MVP’s off the court portfolio grows, his YouTube channel could become pivotal for both him and his fans. Durant’s official YouTube channel launched five months ago and features an array of behind-the-scenes video […]
Golden State Warriors swingman Andre Iguodala has been using wearables and apps, such as Game Golf and Zepp Golf, to improve his swing. The 2015 NBA Finals MVP and golf fanatic says devices like these that track athlete performance represent the future of the sports industry. Iguodala is no stranger to player-tracking technology. The Warriors […]
Virtual reality technology company STRIVR seems to have helped $64 million man Ian Mahinmi and his free throw woes last season. Though his overall percentage fell from 58.7 percent in the 2015-16 season to 57.3 percent in his injury-riddled 2016-17 season, Mahinmi’s free throw percentage was more than 30 points higher during the weeks he […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
