In what was being dubbed the “ESPN Megacast,” viewers of the BCS National Championship were offered a myriad of ways to watch the game. The Mothership utilized most of its arsenal to give fans a different experience on each channel. But with Super Bowl XLVIII airing rights going to Fox this year, one of ESPN’s […]
The tech world has worked to earn your trust via mobile portals on the biggest Sunday of the year. This week, we’re looking to determine if the Super Bowl has done the same, offering a review of the official NFL mobile apps specifically developed and/or updated for Super Bowl XLVIII. Our focus today is the […]
In just a few days, Super Bowl XLVIII will kick off to put the final stamp on another wild NFL season. Assuming Mother Nature doesn’t play spoiler, the Super Bowl will take place outdoors in a cold-weather city for the first time in the NFL’s history. Back in May 2010 when New York City earned […]
The biggest sporting event of the season – Super Bowl XLVIII – may also be the biggest marketing event of the non-holiday season. The 30-second ad spot during the game now costs $4 million, a price that has nearly doubled over the last ten years according to Kantar Media. During that span, advertising time has […]
The stage is set. On February 2nd, 2014, the Seattle Seahawks will take on the Denver Broncos in Super Bowl XLVIII, at MetLife Stadium in New Jersey. This is projected to be the coldest Super Bowl ever (the current coldest Super Bowl was during Super Bowl VI played at Tulane Stadium in 1972 where the […]
