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Quantifying Richard Sherman’s Rise to Social Prominence

Richard Sherman was far from a household name before last week’s NFC Championship game. Other than avid football fans and Seattle locals, few knew the All-Pro cornerback for the Seattle Seahawks. After last Sunday’s game, though, Sherman became the talk of the country, as all eyes turned to him. From tweets to memes to articles […]

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Is X2Impact the Future of Protecting Athletes from Concussions?

Bill Frakes Spoiler alert—American football is a full contact sport.  As such, we can safely assume it’s no small coincidence that around the time American football was cultivated (circa the early 1890’s), protective head-gear prototypes weren’t far behind (circa the mid 1890’s).  Helmets became a safety staple on the football field to help players protect their most valuable (and vulnerable) asset—their brains. Recently though, there has been additional focus on the cranio-spinal well-being of football players.  Concussions and (at times more severe) neck injuries have received stern focus and subsequent demands for a preventative solution.  Product developers were prompted to reach beyond the scope of the helmet and find an additional method of protection.

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NFL and Extreme Networks Announce Analytics Partnership

Lincoln Financial Field and the Philadelphia Eagles have already been working with Extreme Networks. Now the entire NFL will be using their data. (Extreme Networks) New York, NY. — One of the biggest frustrations for the connected sports fan these days is the complete uselessness of their smartphone while attending most sporting events. 50,000 (or more) of fellow fans pack into a stadium and the 4G or Wi-Fi networks are quickly overloaded and unable to provide use. The NFL has been working hard to correct this issue in all stadiums, and yesterday they took a major step towards improvement when they announced the selection of Extreme Networks Inc. as the official analytics provider for the NFL and Super Bowl XLVII....

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How to Use Twitter and Apps to Get the Fantasy Football Upper Hand

Imagine that it is 12:45 p.m. on a Sunday afternoon and you completely forgot to set your fantasy football lineup for the week. As we all know, every week in a fantasy football season is equally important. Whether the league is free or $100 per team, winning is always of the utmost importance for both bragging rights and potentially a big pay day at season’s end. In order to stay competitive today in a fantasy football league one must stay up to date with the top fantasy football twitter pages and the top smartphone applications. These Twitter accounts and applications are the answer when you only have 15 minutes until the 1 o’clock games kick-off and you need to set...

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NFL Social Report Cards: NFC North

The NFC North is a very interesting division to analyze from a digital marketing perspective.  It contains some of the oldest rivalries in the league, the last two league MVPs, and the only community-owned pro sports team in the United States. It also only produced one playoff team this season- the Packers at 8-7-1 – and […]

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