(Precision Aerial)
Any sports fan has dealt with this problem numerous times. You walk into the stadium of your favorite team with thousands of your closest friends for the day and you are excited to tweet, send pictures and read about things going on in the game that you might have missed from your seat.
Then the 4G network on your phone is instantly overloaded and is relegated to a fancy, expensive paperweight for the next three hours.
Adidas’ miCoach Smart Run GPS will retail for $399 when it becomes available on Nov. 1. (Adidas)
Wearable technology is on the verge of becoming a multi-billion dollar industry before the end of the decade. A study by Juniper Research forecasts smart wearable devices to be valued at $19 billion by 2018.
In many ways, this emerging sector has already begun influencing the sports world. Its impact on the industry can be anticipated at all levels, from amateur to professional and youth to collegiate, and is beginning to profoundly change the landscape of sports. From the evaluation of an athletes’ performance, to the ways in which coaches train their teams, emerging technology’s role has become more defined.
Fantasy football has reached its high-stakes extreme. Last week, Fantex, a San Francisco-based company created by a couple capital investment firm veterans, announced its intent to make an Initial Public Offering on… Arian Foster. The idea is actually somewhat brilliant. Fantex paid the running back of the Houston Texans $10 million in exchange for 20% […]
(USA TODAY Sports Images) First thing’s first, the National Football League is in a class of its own and cannot be viewed through the same lenses as the NBA, MLB, or NHL. Unlike the aforementioned, the NFL is not a professional sports league; but a cultural empire that dominates the nation’s consciousness for six months a year. It is an empire that was built on television ratings. So after nearly a half of an NFL season’s worth of Thursday Night Football games produced less than impressive ratings on the NFL Network, the Wall Street Journal is reporting that the NFL has begun to explore the idea of expanding Thursday Night Football to an online media outlet such as Google or...
Before the digital media explosion, most NFL teams used the off-season as a time to give their fans a mental break and re-charge emotionally over the summer.
It’s safe to say those days are long gone.
With the tremendous focus professional sports teams are putting into social media to engage fans, the fan engagement has become a 24/7/365 job with little to no down time at any point of the year. As a major sports brand, the NFL’s Indianapolis Colts are embracing this ideal. Not only are teams tasked with keeping their fans engaged during the season, it has now become a job that has to be year-round.
