According to the New York Times, TiVo is close to announcing a brand ambassador deal with Tim Tebow. Although financial terms of the agreement are not being disclosed, the company is believed to be the first marketer to sign Tebow to a major national endorsement deal since his trade to the New York Jets. This […]
Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure. NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
When a sports brand makes the jump to a social media platform, it’s important to calculate the return on investment (ROI) of the move being made. The ROI is a measurement of performance. It deals with the amount of money earned with respect to how much money you spent on a certain project or initiative. So what do sports brands need to think about in regards to ROI when dealing with social media?
The game has changed and so have the fans. For marketers this means means changing the way they communicate and so far the NBA is failing to recognize this. That was the conclusion made by Tor Myhren during his keynote address at the IMG Sports Marketing Symposium earlier this month. Myhren is President & CEO of […]
