The words “augmented reality”, don’t usually bring the idea of sports immediately to mind. It’s a term that lends itself more naturally to a futuristic movie, or video game. Whether they realize it or not, for sports fans, augmented reality is an integral part of the sports-viewing experience–and its role will continue to grow as […]
Ready. Set. Go!
That’s how fast NASCAR zoomed atop the technology scene to improve its sport. They recently earned the IBC2012 Innovation Award for the Content Management sector. For those who may not be familiar, the IBC (International Broadcasting Convention) Awards, “encapsulate everything that is positive about electronic media and entertainment, highlighting collaboration and those who push boundaries,” per the ibc.org website. NASCAR teamed up with Telestream’s video content, Quantum’s data management, and CineSys’ disk storage to produce a video capture-and-replay system.
Russell Athletic is asking young football players to pledge their allegiance to their team. With the Together We R Campaign, they can send a message by completing a digital “declaration.” Based out of Bowling Green, KY, Fruit of the Loom will continue to run “Plural” from last year. This relies on an off-camera narrator for […]
Every day teams try to find new ways to utilize technology in order to better evaluate their fan base more analytically. The days of of solely relying on face-to-face focus groups or mailed surveys are virtually non-existent. Additionally, with a lot more overhead as a result of these in-person informational gatherings, it is in the […]
The NFL, like any other major sports league in the United States, is trying to jump to the forefront of sports-tech integration. How can these leagues best utilize new technologies to benefit players, coaches, administrators and fans? James Grundvig, CEO/Founder of CloudNician LLC and contributor to Huffington Post, recently sat down with NFL commissioner Roger […]
