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How Wasserman Is Producing Cutting-Edge Experiential Sports Activations

Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]

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Discovery Communications, Eurosport Create Mobile Operator Olympics Partnership Opportunity

Discovery Communications and Eurosport have announced the creation of a new exclusive Olympic Games partnership opportunity for mobile operators to deliver every moment of of action to their customers through the launch of the first “Official Mobile Broadcaster” product. Discovery Communications and Eurosport, the exclusive TV and multimedia rights holders for 50 countries and European territories for […]

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