The fact that individual athletes can help sports brands deepen fan engagement and raise their profile is no secret. Yet organizations have struggled to mobilize athletes en masse to create...
Wednesday, July 3, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web China...
IMG, the talent agency owned by Endeavor, is nearing a 10-year deal worth $1 billion for betting streaming and data rights to the ATP World Tour. If the deal is...
NBC Sports has launched a free-to-play game called NASCAR Pick ‘Em as part of an effort to engage racing fans during the Monster Energy NASCAR Cup Series. The game will...
This SportTechie Legal article was written by Brittany Berckes, a lawyer in the Entertainment, Music & Sports practice of Loeb & Loeb LLP. Brands have known for more than a...