Wembley Stadium and St. George’s Park training facility will see a bit of a change, as the Football Association has formed a partnership with manufacturer LG Electronics to enhance hospitality areas and other spaces throughout the venues with digital screens. LG will also be the official digital screen partner of the England men’s teams. “Our […]
A global partnership between Gatorade and Manchester City kicked off Sunday during the team’s match against Arsenal. The multi-year deal makes Gatorade Man City’s Official Sports Nutrition Partner and allows the club to leverage the world-renowned Gatorade Sports Science Institute (GSSI). “Here at Man City we’re very serious about preparing our players for games the […]
English Football League soccer team Bury FC has signed a new partnership in an attempt to make the Energy Check Stadium at Gigg Lane the first cashless soccer stadium in the U.K. The deal with Tappit, a provider of a cashless payment technology, will see fans use a prepaid card which will enable them to […]
Facebook founder and CEO Mark Zuckerberg didn’t directly answer a question about his company’s plans for bidding on sports rights but distilled their very ethos and mass appeal when describing the content he would like to include under the social media site’s Watch tab. “We’re going to focus our products on all the ways to […]
Letting fans decide what highlights they want to watch seems trivial. In fact, it sounds like something most teams already do. However, the AS Roma soccer club is taking content consumption a step further with SmartReplay. The platform uses a fan-first approach to give users an easy way to find the highlight they want. Think of the usual […]
