The 2013 Final Four begins on Saturday, but the four schools participating are already active on social media.
The Final Four is not just a showcase of the best college basketball players in the country. It is also a one-week golden opportunity for the participating schools to showcase their athletic department and university to the entire sports world watching. SportTechie’s Ben Glidden takes a look at how each school is taking advantage of the extra attention this week and breaking down their social media strategy.
Florida Gulf Coast’s #DunkCity and Wichita State’s Final Four appearance have surely taken the nation by storm these last few weeks. Both Cinderella runs benefited from the advances in technology, be it social media and mobile. George Mason’s historic trip in 2006 seems like a distant memory that one has to check YouTube for any remnants. I’m sure they wish their Big Dance story was talked about then through the sundry of outlets available at that time. In fact, Twitter’s Founder, Jack Dorsey, sent out his first tweet during March Madness seven years ago and now half of the 165 million users access the platform via mobile; and there’s about 3 billion more mobile phones by comparison today as noted...
XFINITY is sending ten semifinalists to Philadelphia to go head-to-head at XFINITY Live! to prove they have what it takes to be the next voice of @XFINITYSports. They’ve already selected eight semifinalists, but need the public’s help picking the final two. Check out the gallery and vote to tell them what contender is worthy of […]
The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend. During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour. This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.” It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.
As the world continues to evolve digitally and people look at their phones more as a PDA, it challenges industries to adapt new ways to reach the consumer. Thus we have the huge emergence of mobile and social communication from industries. The same can be said in the sports video game industry. Even though the […]
![[INFOGRAPHIC] NCAA March Madness Live’s Second-Screen Success](http://www.sporttechie.com/wp-content/uploads/2013/04/Cuse-Final-Four-300x170.jpg)
