According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
There is good news for fans who will be in front of their television during tonight’s NBA Finals game between the Cleveland Cavaliers and the Golden State Warriors. According to Mashable’s Sam Laird, Twitter and the NBA have started a new partnership that hopes to provide an interactive fan experience for the duration of the NBA Finals. […]
Volvo Ocean Race, in every sense fathomable, indeed, stands as the impossible media mission overseas. During this quest, designated onboard reporters have the duties to chronicle each step of this nine-month adventure, be it through capturing video, photos, and written text. These efforts are paramount to ensure the exposure of its sport while informing the […]
The Chicago Fire harnessed the force on May the Fourth this year with a Star Wars inspired Vine. The six second clip was looped just short of a million times and reached over 300,000 people. The video was part of a continued effort to engage fans on social media and make them feel they are […]
During March and April Facebook executed a page Like purge eliminating deactivated and memorialized accounts that are fans of celebrities, brands and athletes pages on the platform. Facebook does this to showcase a more realistic number of page likes, and because the platform automatically filters likes, comments and shares from deactivated and memorialized accounts. MVPindex, the […]
