The baseball season is upon us, and while we’re watching the action unfold on the diamond this spring, a whole other battle is unfolding in social media. Teams are battling it out for fans to follow, retweet, like, share and favorite every hour of every day. The teams below are the top three on MVPindex […]
Rory McIlroy is a force to be reckoned with on the golf course. With 16 professional wins and 4 majors at age 25, there should be a lot more greatness to watch from the young Irishman. With all that success, Rory’s social media following is growing at a rapid pace. Sure, winners get a ton […]
The tech industry has focused on live streaming recently and Adidas wants in on the action. This week Adidas became the first major sports company to use Twitter’s new live stream app, Periscope. The service was used to cover Colombian soccer superstar James Rodriquez penning a new deal with the sports clothing giant. The 20 […]
Neil recently chatted with Micah Hart, Director of Interactive Marketing with the Atlanta Hawks to discuss some of the latest digital marketing trends in the NBA and sports in general. The Hawks have been making headlines all season for their play on the court and their creative, effective, and strategic social and digital media activity and […]
Professional athletes dominate advertising space. It’s difficult to make it through a two-minute commercial break without seeing LeBron James sporting Beats or Peyton Manning singing about chicken parm. But how do companies know what athletes to sign to these advertising deals? Founded in 2014, MVPIndex is a consulting firm designed to help make businesses make […]
