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Adidas is Taking Advantage of Twitter’s Newest Feature

One of the most recent updates to the Twitter platform is the addition of a new group direct messaging feature. With the group DM, users are not restricted to one-on-one interactions as up to 20 people can converse simultaneously via private messaging. Adidas was one of the first major sports companies that sought to capitalize […]

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The Best Team on Twitter During Spring Training Is the Boston Red Sox

The world and the way in which people connect with one another have changed immensely over the last decade. The creation of social media platforms has given sports franchises the opportunity to build relationships with fans in ways unimaginable in the past. As Major League Baseball prepares for Spring Training, teams are taking to social […]

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Twitter’s Strategy to Capitalize on the Cricket World Cup

Cricket is known in the U.S. about as much as the quantum mechanics behind the paradox of Schrodinger’s Cat. There are a few theories as to how nature collapses into one reality (the cat being either alive or dead), but we just don’t know. Likewise, many American’s have seen cricket, and maybe even speculated upon […]

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