The National Hockey League Players’ Association is a prominent figure in the fight to end cancer. Their charitable initiative, founded in 1998, funnels its attention on raising money and awareness for this issue throughout the year, and has always culminated in October with the Hockey Fights Cancer Awareness Month. Throughout October, the Hockey Fights Cancer […]
They occupy this magical space of anticipation, where the entire week begins to come to a boil for the NFL fan. They are tailor-made to showcase their journalistic prowess, spending power, and technological advancement. They are windows into the gridiron-centric world the fan will come to occupy for the better part of the Sunday. And […]
Tech enterprises’ role in sponsoring sports organizations perpetuates potential yet to be completely realized. They’re a litmus test for undefined boundaries. The former enters this arena to build goodwill from fans. The latter attempts to position themselves as forward-thinking as possible. Both parties strive to create an enhanced fan experience as a byproduct of the […]
Life is expensive. If you’ve looked at your cable bill recently, you’ve noticed prices continue to rise. According to the Federal Communications Commission (FCC), the average basic cable cost was $22.35 in 1995, but in 2012, the cost for the same service rose to $61.63. Many consumers would love to cut out cable, but live […]
Ranked as “the best club of the 20th century,” Real Madrid announced yesterday a new partnership with Microsoft. The goal of this new partnership is to create a new digital platform that will help fans connect in a new, unique way. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the deal in […]
