Sports teams thrive off understanding their fans. You can try to guess what fans want or go off demographic clues (e.g., you have lots of millenials in your audience, so you should anticipate short attention spans). Or you go to the best data source around: the fans themselves. Surveys have been a mainstay of marketing […]
For sporting professionals tasked with managing complicated sponsorship deals, successfully reaching the finish line isn’t always as simple as originally expected. Seeing to what seems like an endless collection of details while ensuring that everything is delivered both on-time – and perhaps more importantly – as promised, can prove to be a tall order. Sponsorship […]
In a sponsorship management world that is constantly evolving and can often be difficult to navigate, time means everything. The proper handling of a sponsorship deal effectively requires teamwork and necessitates that both sides of the partnership remain on the same page in order for success to be achieved. SponServe has emerged as the frontrunner […]
Imagine walking through an NBA arena, and the most exciting game going on isn’t actually on the court. You pull out your phone while heading to get a hot dog, open up an augmented reality app and search for virtual collectable coins during halftime. Find all 10 and you get to meet your favorite player. […]
At its core, coaching has always been as much about building and maintaining relationships as it is about the instructional knowledge being passed along. Many coaches, however, experience frustration over the hours they spend communicating with players long after their regular practice sessions have ended. But CoachNow (formerly known as Edufii) offers a solution in […]
