The following article is part 2 of 3 in an op-ed series by Dan Marcus, Founder of SeatSwap. As the son of a long-suffering New York Jets season ticket holder, Dan was raised on live events but after missing out on one too many great events without anything to show for it, he decided he […]
Doug Dawson called the Dallas Cowboys one of the first guinea pigs when it came to mobile ticketing in sports, but now that the franchise has almost a season and a half under its belt, it is seeing positive returns on the shift away from paper. The Vice President of Ticket Sales and Service had heard […]
To sell more tickets, Ticketmaster is partnering with Facebook to reach more potential customers. Ticketmaster is banking on the fact that more people spend more time on social media instead of websites when using their mobile device and therefore are going right to the source of content and engagement. For both Ticketmaster and Facebook this partnership makes sense […]
For those who may not know, every year the MIT Sloan Sports Analytics Conference holds the First Pitch Case Competition. The competition is designed to give top graduate students the opportunity to work with a major sports organization to analyze and evaluate their most challenging issues. This year, teams worked with Ticketmaster to explore better […]
The New York Yankees have made headlines as spring training kicks off ahead of the 2016 Major League Baseball season for reasons other than their play on the field. The Yankees have banned print-at-home tickets for all home games this year. The move is a part of the clubs on-going and tumultuous relationship with secondary […]
